![]() There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. ![]() The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture's silence all combined to create the perfect storm - a great chasm between those who know, and those who don't know, agriculture. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. ![]() ![]() But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public's demands for information. ![]() Today, the general public craves information on food and agriculture with an unprecedented passion. ![]()
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